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Course Code: MGMT 4701
This course contains both knowledge and practical components. It will expose learners to the concept of strategy and strategic management and provide them with an understanding of different corporate and operational strategies that are relevant to the Jamaican business world. It will also sharpen learner’s awareness of the importance of the external and internal environment on the success of the organization as well as to increase their supply of tools for analysing the business milieu. At the end of the course learner will be able to demonstrate their understanding of business analysis and strategy creation.
- Year: YEAR 11 – SEMESTER 11
- Programme Type: Two-Year Bachelor’s Degree in Business Administration (Both Campuses) with concentration in: Accounting , Finance & Management , Human Resource Management , Marketing
- Faculty: BUSINESS ADMINISTRATION (BSA)
- Prerequisite: Introduction to Management (MGMT1101)